Edelman, APCO Worldwide, Ruder Finn, no one know these names off the back of their hands but twitter and facebook are household names. The first three names that were mention are the top three public relations agencies. It is clear that social media sights such as facebook and twitter have had an huge impact on public relation. First off because the convenience. On of the most effective ways of getting a message out there is just tweeting about it and have people retweeting it. You can send a PR message through your phone to twitter and in an instant millions of people can know about it.
It is also cost effective. Who needs to pay for a billboard that may cost a pretty descent amount of money (not saying that using a billboard is not an effective tool of advertising) when it cost absolutely to update a status on facebook or tweet something on twitter. and know that there are always people on twitter or facebook at any given time of the night which means your time to get a message out never ends and you can advertise all day with no cost.
Also through social media you are able to gain information on your target audience. If your target audience is teenagers you are able to the things that teenagers tweet or update their statuses about which gives you insight on what teenagers like these days and how to appeal to them. No longer do you have to take surveys and do extremely out of the ordinary things to catch up with today’s youth. What is also awesome about appealing to different audiences through social media is that there is not just one age group on social networks there is wide range of people on today’s social networks. The advancement of Public Relations will be through social media.